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промоција

One of the four controllable variables (with product, price and place) of the marketing mix.

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промоција на трговска продажба
Professional careers; Sales

An incentive offered to resellers to encourage them to buy more of a particular product and to sell it more aggressively.

рекламирање и промоција
Professional careers; Sales

Sometimes described as "above the line" (media advertising such as radio, tv, newspapers, magazines) or "below the line" (non-'media' methods such as brochures, direct-mail, ...

ценовна нееластичност
Professional careers; Sales

Buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive, see price elasticity.

субкултури
Professional careers; Sales

Broad groups of consumers within a society's culture having similar values which distinguish them from the rest of society.

внимание, интерес, желба, акција
Professional careers; Sales

"Get the prospect's attention, gain their interest, create desire and encourage them to act by moving forward with the purchase. ".

приход по глава на жител
Professional careers; Sales

Average income per person in a population.

дополнителни бенефиции
Professional careers; Sales

Benefits enjoyed by employees as part of a total remuneration or compensation package.

глобални брендови
Professional careers; Sales

Brands sold to world markets with essentially the same promotion.

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