рекламирање и промоција

рекламирање и промоција

Sometimes described as "above the line" (media advertising such as radio, tv, newspapers, magazines) or "below the line" (non-'media' methods such as brochures, direct-mail, exhibitions, telemarketing and public relations), advertising agencies generally receive a commission from the above the line media services, but not below the line services.

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Besedna vrsta: noun
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Industrija/področje: Professional careers
Category: Sales
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рекламирање

Advertising; Marketing communications

Any form of paid-for media used by the marketer to communicate with his target audience.

рекламирање

Business services; Marketing

Attracting attention to a product or service through the use of media.

рекламирање

Economy; Economics

Many firms advertise their goods or services, but are they wasting economic resources? Some economists reckon that advertising merely manipulates consumer tastes and creates ...

промоција

Professional careers; Sales

One of the four controllable variables (with product, price and place) of the marketing mix.

промоција

Business services; Marketing

All of the methods of communicating with the public, such as advertisement, contests and sales, to encourage the sale of a product.

ценовна нееластичност

Professional careers; Sales

Buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive, see price elasticity.