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traffic origin

Research which provides advertisers with information about the audience passing outdoor advertising structures, not just those in immediate vicinity of the individual location. Collected license plate data are correlated with residence data and demographics to pinpoint the origin and destinations of persons having potential exposure to outdoor advertising.

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Industry/Domain: Earth science Category: Mapping science

Outline map

A map showing just enough geographic information to permit the correct placement of additional details. Outline maps correspond to what were at one ...