концепт маркетинга

концепт маркетинга

The process by which the marketer responds to the needs and wants of the consumer.

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Besedna vrsta: noun
Sinonim(-i):
Blossary:
Industrija/področje: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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концепт

Computer; Operating systems

A unit of thought that consists of characteristics attributed to an object, a relation, or an entity and that can be expressed in a symbol (e.g., a word or phrase).

импулсивна куповина

Advertising; Marketing communications

Products or services bought without prior consideration, usually in response to some stimulus at the point of purchase.

интеграција

Advertising; Marketing communications

The process by which the tools of marketing communications are used in combination to reinforce each other.

интерне базе података

Advertising; Marketing communications

Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .

учење

Advertising; Marketing communications

The process of change to an individual’s behaviour resulting from experience.

начин живота

Advertising; Marketing communications

The way in which a person lives, identified by his activities, interests and opinions.

истраживање тржишта

Advertising; Marketing communications

The gathering and assessment of data and other information.

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