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капитални средства

Long-lived business assets (buildings, plant and equipment, etc) of a firm.

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средства
Banking; Mergers & acquisitions

The property of a business which is defined in an asset purchase agreement, but which generally includes real estate, tangible personal property such as office equipment, ...

средства
Banking; Investment banking

Accounting term for everything a company owns that has monetary value, i.e. as shown in the balance sheet (liquid assets, receivables, property, plant and equipment, investments ...

ценовна нееластичност
Professional careers; Sales

Buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive, see price elasticity.

субкултури
Professional careers; Sales

Broad groups of consumers within a society's culture having similar values which distinguish them from the rest of society.

внимание, интерес, желба, акција
Professional careers; Sales

"Get the prospect's attention, gain their interest, create desire and encourage them to act by moving forward with the purchase. ".

приход по глава на жител
Professional careers; Sales

Average income per person in a population.

дополнителни бенефиции
Professional careers; Sales

Benefits enjoyed by employees as part of a total remuneration or compensation package.

глобални брендови
Professional careers; Sales

Brands sold to world markets with essentially the same promotion.

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