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New media advertising
Any advertising done using cutting edge technology and devices such as the internet, tablet computers and smartphonese etc. New media implies features such as on-demand access to content any time and anywhere, as well as interactive user feedback, creative participation and community formation around the media content, and finally the prospect of the lack of external regulation of such content.
Industry: Advertising
Dodaj nov izrazContributors in New media advertising
New media advertising
stroški pridobivanja kupcev
Advertising; New media advertising
Stroški, ki so povezani s pridobitvijo novega kupca. Izračunajo se z deljenjem skupnih stroškov pridobivanja s skupnim številom novih kupcev
behavioristični marketinški pristop
Advertising; New media advertising
Pristop, katerega uporablja oglaševalska industrija, da se lahko bolje približa potencialnim potrošnikom preko analiziranja zgodovine iskalnih pojmov v brskalniku.
združevalni model
Advertising; Television advertising
Kombinacija dveh ali več plačilnih modelov spletnega oglaševanja.
gverilski marketing
Advertising; Television advertising
Neobičajne marketinške strategije, ki za dosego maksimalnih rezultatov namenijo minimalno količino sredstev.