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споредбено рекламирање
The contrasting of one manufacturer’s products or services with those of another, either by naming the competitor or inferring its identity.
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- Besedna vrsta: noun
- Sinonim(-i):
- Blossary:
- Industrija/področje: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
- Proizvod:
- Akronim/okrajšava:
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