Created by: Sarah Marks
Number of Blossarys: 1
English (EN) What a brand looks like – including, among other things, its logo, typography, packaging and literature systems.
A product or service brand that had its own name and visual identity to differentiate it from the parent brand.
A written description of the position that a company wishes itself, its product or its brand to occupy in the minds of a defined target audience.
A company’s share of total sales of a given category of product on a given market. Can be expressed either in terms of volume (how many units sold) or value (the worth of units sold).
Generally a product or service brand name that is supported by a masterbrand – either dominantly e.g. Tesco Metro or lightly e.g. Nestle Kit-Kat.
The use of two or more brand names in support of a new product, service or venture.
The outward expression of the brand, including its name and visual appearance. The brand’s identity is its fundamental means of consumer recognition and symbolizes the brand’s differentiation from ...
