Home > Blossary: Brand Management
The process of maintaining, improving, and upholding a brand so that the name is associated with positive results. Brand management involves a number of important aspects such as cost, customer satisfaction, in-store presentation, and competition. Brand management is built on a marketing foundation, but focuses directly on the brand and how that brand can remain favorable to customers.
Category: Business
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Created by: dnatalia
Number of Blossarys: 60
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Something to which the consumer can relate, and an effective brand will increase its brand equity by having a consistent set of traits. This is the added-value that a brand gains, aside from its ...
Domain: Advertising; Category: Marketing communications
A marketing strategy implemented by a company in order to get their brand to occupy a distinct position in the mind of the costumers.
Domain: Advertising; Category: Marketing communications
The sum of all distinguishing qualities of a brand, drawn from all relevant stakeholders, that results in personal commitment to and demand for the brand; these differentiating thoughts and feelings ...
Domain: Business services; Category: Marketing
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By: dnatalia