Category: Business
Created by: dnatalia
Number of Blossarys: 60
English (EN)Brand valuation is the process used to calculate the value of brands. Historically, most of a company's value was in tangible assets such as property, stock, machinery or land. This has now changed ...
A common method of launching a new product by using an existing brand name on a new product in a different category. A company using brand extension hopes to leverage its existing customer base and ...
கட்டமைப்பு க்குள் ஒரு நிறுவன உள்பொருள் brands. இதுதான் அதில் உள்ள ஒரு நிறுவனத்தின் பொறுப்பையும் brands தொடர்பான, எளிதில் இருந்து, வேறு differentiated வழியாகும். இந்த கட்டமைப்பு க்குள் இந்த அமைப்பு; ...
A phrase that communicates the fundamental nature of a trade name associated with one or more products made by the same company. A business marketing team will often spend considerable time ...
Extent to which a particular brand calls to mind the attributes of a general product category. For example, asking for 'Pampers' when one wants disposable diapers.
The structure of brands within an organizational entity. It is the way in which the brands within a company's portfolio are related to, and differentiated from, one another. The architecture should ...
When consumers become committed to your brand and make repeat purchases over time. Brand loyalty is a result of consumer behavior and is affected by a person's preferences. Loyal customers will ...
By: dnatalia